Edwin Rojas | Rojas Talent Group


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218: Edwin Rojas – Producer and Booking Agent | Rojas Talent Group (autogenerated)

Dane Reis: You booked it episode 218. All right. Let’s kick off today’s episode. I am excited to introduce my guest today. It is Edwin Rojas. Edwin, are you ready for. 

Edwin Rojas: I certainly in Dane. 

you for having me. 

Dane Reis: Hey, 

thanks for being here. Since the age of 10, when he walked into a magic shop, Edwinhas made entertainment his career, uh, graduate from Florida international university in business and marketing and a Southern Florida native Edwin started working at sea during college as a guest entertainer on Norwegian cruise lines in the nineties, he was a cruise director for Holland American line culminating with the 1998 world cruise.

Flagship Ms. Rotterdam Edwin’s creativity has helped numerous clients with projects, names for products, and the general understanding of the cruise industry Rojas talent group and Edwin have produced shows for numerous casinos, theaters, hotels, and resorts, cruise lines, and many top corporations besides producing shows. He also manages several entertainers and consults to major entertainment projects and venues. Edwin, that is a pretty tight synopsis of what you do in the industry, but why don’t you tell us a little bit more about yourself, filling the gaps and a little bit more about what you do as a professional in the entertainment industry.

Edwin Rojas: It would be my pleasure. And once again, thank you for having me here today. I was a really shy little kid growing up in Miami, Florida. My parents were first-generation uh, well, they,they I’m first generation American. they immigrated from Cuba in 1951, before Castro, Cubans, and then my mom being a very wise woman.

Realized you had to break me out of being so shy. And I think a lot of entertainers are on the shy side. So she realized that magic shop was opening near our home. And she went to that magic shop and bought two or three little tricks and gave them to me and told me, you should practice and maybe entertain the family or whatever.

So I did. And when I did the tricks, probably 3, 4, 5 days later, I realize, oh my God, I amaze people by these tricks that I knew that they didn’t and they did not know how to do them. And I made people smile and happy and it clicked in my brain. Hey, I have a talent here. Then none of my friends have they’re all sports stars.

And I tried to re sport in the book, but I was never great at any of them. I was okay. And then I was always a go-getter and I was like, I guess I’m a type a and I was wanting to be the best I could be of what I did. So anyway, did the tricks. and then my grandparents used to have the house right next to my parents.

And I started at that time, there was no internet. This is the early to mid seventies. I handwritten hand wrote a little signs, pass them out to all the kids in the neighborhood, 10 cents to it come to a magic. No, it was probably a 10 or 15 minute magic show. We sold popcorn for 10 cents lemonade for 10 cents.

And as soon as they all left and there was over, I think I had seven or

10 bucks in my pocket and I went right to the magic shop and bought more tricks. And I kept doing that all my way through. School high school. And then in high school, that’s what I did for a living. I had 200 shows a year in the Miami area, mainly for kids, birthday parties and some convention work, but mainly kids, birthday parties.

And it hit me one day. You know,I’m making more money in a day than my friends are making in a week working at McDonald’s or burger. Wherever it is. They were working at that time and it just stuck me. I’m doing something I really love. I make people happy doing it and I can make a living at it. Now my mentor, my maternal side is all in education.

They all, you had to have an education no matter what. So that’s why I went to FIU, Florida international university. I graduated with a degree in business administration marketing. And, uh, but my parents said you could do anything you want to do, but you have to have that degree. So I got that degree as soon as I got out of college.

Got a job on a cruise ship and in working in, when Amy at that time, Miami and the, this is early eighties now, was a very seasonal town. There was no really, uh, when, I mean by seasonal, it was winter. There was a lot of conventions. There are a lot of work for the arts, but then come may, June, July, August, and September.

it was too hot. It was hurricane season. And there wasn’t many jobs for performing artists. So somebody told me, Hey, every one of those cruise ships have. Magic and entertainment on board. And I had no idea, you know,as a kid, I saw the cruise ships pull out every day, every weekend, I should say, but I never thought about it.

Edwin Rojas: So I started knocking on their doors, sending them resumes and sure enough, I got a job with Norwegian cruise line. I worked my way through college, working every summer Norwegian, as soon as the college over. And I had my degree. Kept working for them that I went to a company called Regency cruises it less than two or three years.

And then I ended up in Holland America line, which was, and I still think in my mind, one of the greatest cruise lines out there, definitely one of the best run organizations I’ve ever dealt with in my whole career. And I was there for 10 years, met my wife there, did the world cruise there, as you said.

And then I ended up in celebrity cruise. In 2001, they made me an offer. It looks an offer. You couldn’t refuse. I made the same amount of money, but I had an extra two months at home, you know,so basically I was working eight months as opposed to 10 months for the same. I had a young son at that time and I was starting a family and I wanted to be home more with them.

So I did that. And then I ended up in the corporate office looking all the entertainers. so I had nine theaters, nine strips around the world that had an entertained with, I had a million dollar monthly budget to book the nine ships. And I was having the time of a life and it was all going great to the big recession in 2008.

And then we all know, you know, things got really, really tight. They’re kind of like COVID now.And, I was let go in January of 2009 and I was blindsided. It was like a, it was an industry.

that I love. Doing entertainment, which I loved cruise ships. I knew inside out had grown up there, knew everybody, knew all the major players.

And then it said, you know, well,I worked for, then I got a job for year and a half before I left with Barry ball artists, which is the biggest talent agency for the cruises. And then I said, you don’t want to do my own thing. And people said, you’re crazy. It’s the recession 2008, nine everyone’s you know, suffering.

And I go, Yeah.

but it’s going to be tough. Now I have some funds put away. I can make it happen. And Beau, when it comes, when the economy comes around and it always comes around, it’s the cyclical. I’ll be ready to go. And 

exactly what happened. 

Dane Reis: very cool. now you do all of that for yourself. Are you cast shows and you create shows. Yeah. Plus lots of 


Edwin Rojas: Yeah, I moved to Las Vegas in 2014, basically because I was producing a show in downtown Las Vegas that are a casino hotel called the de Las Vegas. And I also had another project that was trying to solve the world’s largest, sports memorabilia collection. And there was a gentleman at that time who was the CEO of.

Is this the yellow? Yeah. He was a COO of the Venetian sands corporation and he was a family friend and he was really into it and he thought it’d be a perfect thing to bring to Las Vegas, long story short that fizzled the show downtown. We broke even, but it was a lot of work for no money. And so basically the two projects that brought me to Las Vegas fizzle, but I kept, performing and not performing, sorry, selling performers basically to the cruise ships.

I still do that a lot. I sell, uh, tribute bands and comedians, lots of comedians. I’ve managed many comedians in their careers. And, but really lately, probably in the last five years, The biggest part of my business is brokering celebrity appearances at a tribal casinos and then tribal casinos, or just native American Indian casinos around the nation.

it started with the Seminole tribe in Florida and I’ve been working around there. So basically, they hired. Whomever may be, let’s say I’m a famous actor to be the, for a promotion, either a step and repeat an autograph session with their elite players or a special party with their relate players or hosting a blackjack tournament or something like that.

Edwin Rojas: And that’s really 55 or 60% of my 

revenue now.

Dane Reis: Yeah, very cool. I’m excited to dig into this interview, 

but before we do, let’s get into this first section here and Edwin look, I’m a sucker for a good quote. What’s your favorite quote? You’d like to share with everyone.

Edwin Rojas: I have to attribute it to my old man, my dad, he would always say, do what you do best and farm out the wrecks. And that has many sides to it. And it hits me probably every week or something. I, this hits me in my head. when I started the company, you’re bootstrapping it, you’re trying to do everything yourself.

And then you realize, I really need some expert help here because I can’t really do everything, When I was in college and business school, the two classes that I did not like was, is business law and accounting. Once again, business law and accounting, I deal with as probably you do in every intrepreneur every single day of your life.

It’s, it hits me every single day. When I first started, I was trying to Google legal terms and then legal contracts and et cetera, and trying to do my own books on QuickBooks. And it’s. I didn’t fail, but I wasn’t doing it as I know as good as I know it could be done. So now I have a great accountant. I agree to attorney and they do what they do best I do what I do best.

My thing is I charm people and great it’s sales. I’m a very stickler, Very organized. I am relentless. I give people their space, but if somebody says, call me on Thursday, I’m calling you on Thursday. And if you don’t pick up the phone, I’m going to call you on Friday. And if you don’t pick up on Friday, I’m going to be there first thing Monday morning, and again, or at least an email, but I’m very persistent.

I’m a meticulous, I’m a hard worker, very hard worker. And everybody likes that about me. And I liked that about myself and I’m very comfortable in my own skin, but I know that I can do business law and I can’t do accounting. So I do what I do best 

Edwin Rojas: and I farm out the rest. 

Dane Reis: Yeah, I love that quote and it really does apply to so many different parts of, our lives. 

Edwin Rojas: Absolutely. And even, you know, when you start out as a performer,you turn to GRA you trying to get any job you can. And,as an analogy, I guess if you’re abroad, if you’re a Broadway actor, you’re an actor for on the boards, you’re for a live theater, you’re one thing. But then somebody comes and offers you this. Crappy radio commercial or TV commercial, and you say, wow, that’s not really what I do, but I’ve got to take it because I got to pay the rent and I’ve got to eat. And there’s, it’s admirable. You’ve got to keep working in it’s you get better at it, but it’s not really your forte. So it goes to that too.

you got to do what you do best and stick to it. 

Dane Reis: yeah, a hundred percent. Well, let’s get into this next section here. And Edwin, of course you are an entertainment professional. I’m an entertainment professional. And I think that you’d agree that this industry can be one of the most brutally, honest and personally emotional industries. Existence and, you know, as well as I, that in order to create and have a successful career in this industry, like you’re having now takes a lot and hard work. And while yeah, there’s an outrageous amount of. Fulfillment and enjoyment doing what we do. There are also our fair share of challenges, obstacles, and failures.

We are going to experience and we’re going to have to move forward through. So tell us, what is one key challenge, obstacle or failure you’ve experienced in your career and how did you come out the other side better because of it.

Edwin Rojas: Well,I just briefly touched upon it.

actually, but I think the biggest failure in my career was when I was let go from celebrity cruises in 2009 here, I was a direct manager of entertainment booking. As I said before, nine theaters, nine steps across the world. They’re all over the world. million dollar budget per month to get all the entertainers on those ships, nine ships doing five or six shows a week per ship.

and I was loving life. It’s what I did. I had 25 years of entertainment, cruising experience. And under my belt, I was a cruise director for over 20 years. At five years in the office, that were sending me all over the world for these management courses and becoming a better executive. And I’m thinking, Aw, I’m in, this is really great.

Edwin Rojas: And then sure enough, my boss calls me in on a January morning in his office and I walk in and there’s HR there go, oh, this isn’t good. And sure enough, I was let go. And then the next day that let go of three quarters of the department, you know,being in the. In hindsight, they got rid of all the people with experience and they brought him people half our age and half the money.

And that’s cool too, you know,it’s business. I understand that, but I really thought I was devastated to be honest. here I had 25 plus years doing this. I thought this is going to be my end of my, you know,this is what I’m going to do for the rest of my life. And it didn’t happen. So I got home.

I regrouped, I, I had a severance pay for three or four months, whatever it was. a funny side note is my wife and I had just moved into a house in 2000. This is now 2008. So eight years later, for eight years, we hemmed and hawed. Do we add a pool? Do we not add a pool? Do we add a pool that as things are going really well for me at work. My bonus for two or three years, we’ll pay the pool. We’re going to get the pool. The pool was being finished the day the city gave us the CEO of the certificate of occupancy, which means everything’s perfect. You’re done the pool’s done the day I had the pool done

the day I was let go, same day. So I laid by the 

pool for a month and a half took my severance.

And then I said, then I ended up at Barry ball’s offices for a year and a half as. What does the largest talent agency for the cruise industry, and then as I’m going to do this myself. So from the darkest thing was being Legos, celebrity cruises. I ended up a year and a half later starting my own company and I’ve never looked back.

So everything from everything bad, something always good happens, then that’s that? That’s the worst thing that’s happened to me and how I 

came on the other side. 

Dane Reis: Yeah, I love that. That’s so good. And it comes up a lot in the podcast where people have like in your instance, it’s, you know, starting a company, other people it’s, creating movies or music projects or whatever it might be, right. where maybe what we envisioned for our career in our lives, just isn’t planning and.

Unfolding the way we initially planned or dreamt about. and so many times it comes up and it’s it’s simply do or create your own work, 

Edwin Rojas: Absolutely. 

Dane Reis: to find fulfillment there. And that it really is a universal concept that has been spanning so many different niches within this industry. And there’s clearly something to it, right. To find that fulfillment and to, you can do what you want. Right. And still get everything from it.

Edwin Rojas: agree with you a hundred percent. I think what you just touched on there’s so many facets to our industry, and I think you have to have your eyes open and your open because. You might think I’m going to be the best video editor in the world and you do what and you do it and you do it and you do it.

And you have maybe 10, 20 years behind you, hundreds of thousands of hours of editing, probably know more about or all these programs and computers and everything you think you are. And you don’t think you are an expert in that field. And all of a sudden, somebody out of left field looks at you and says, Hey, you know what?

You have an eye for lighting. And you go, what? And that comes out of left field and then it just, it gets in your brain and it.

keeps going. Hey, maybe I do have a talent for lighting design for lighting videos or whatever it may be. So I think you have to be open to everything because you never know. And you know,in this business, you always got to keep looking for the next paycheck, everybody from an actor to a director to. Show producer you’ve you’re on a project. And as you’re in that project, you’re knee deep into it. 18 hours a day, 16 hours a day, seven days a week, seven months, two years, whatever. But sooner or later that product’s done, it’s gonna, its useful life is over and you’ve got to find the next one. So you always got to keep looking for the next opportunity.

And sometimes that opportunity might be in a, an associated trade still in show business, but it might be something completely different. You 

really got to look. 

Dane Reis: Yeah. A hundred percent really well said. Well, let’s move on to a time that I like to call your spotlight moment. That one moment in time you realized, I’m going to be in this entertainment industry for living, or maybe it was, yes. This is what I need to be doing in the industry. Tell us about. 

Edwin Rojas: Well,it’s gotta be when I was a kid and I realized that I was making. A lot of people happy with my magic and a little bit of comedy and I was making good money and I was never money driven, but I realized I made people happy. I could pay my bills and have a little bit of left extra. And that was great.

And then my other big moment, I would think is a couple of years after I started my company in 2009, I realized one day. It was one of those days where like,you’re in this, if you’re an athlete, you you say you’re in the zone. Or if you’re a Broadway actor and you hit every line, every mark, it was, the audience was with you the whole way.

And one day I looked at a cell man, I got, I wrote a hundred thousand dollars worth of the business in one day. To me, that was like, wow. I was just hoping to get a hundred thousand dollars of business in the first year. And I did it. And that was the day I said, I’m on the right path. I just have to keep working hard and.

The universe showed me that it can be done. And I did it, it was, it was the first day I wrote a hundred thousand dollars in one day of 

business and I was thrilled. 

Dane Reis: ah, that’s amazing. Love that. And let’s piggyback on that question quick and talk about your number one, booked it moment. Walk us through that day. What was going on in your life? And what about that moment? Makes it your favorite book? It.

Edwin Rojas: again, it’s one of those days or in the zone, the phone keeps ringing. my businesses mainly all comes in by email. I would say 98% is via email. now there’s a little bit of text, but mainly my, I see my customers, a fortune 500 company or casino, and it’s a middle mid-level manager.

That’s booking. Off of adult computer, and they send you an email sometimes they want an answer right away. And sometimes they want to answer in 48 hours, but it’s one of those days. it just kept coming in. I want, I need this and I got a quick answer book. It. Contract out. I need this book, it contract out and it just kept happening over and over again.

Kind of you think like a movie? It was a movie in my head. I couldn’t like every hour a contract was coming in and sure enough, at the end of the day, I think it was $110,575, something like that. But it was a very special day. And of course from there once closed up shop around five, o’clock went for a bottle of champagne.

You’ve got to celebrate the good days in the 

bad days. 

Dane Reis: Yeah. exactly right. Yeah. Yeah. Oh, that’s so cool. Uh, and to have that momentum, you know, just find you and, like success begets success, right? 

So by you doing. You booking those people, the and then them going out onto the, onto the job. Doing great work.

Only gets people to give you a call again.

Edwin Rojas: Absolutely. And story is a client calls me one day and a, a tribute band for a grand opening, some point passage. Sure. And out of the blue, they said, Do you have anything else? I go, as a matter of fact, I was just offered X, Y, Z a very famous Hollywood elitist, or I said, but the money is astronomical.

And they said, we’d be interested. I said, besides the money there’s going to probably be a private flight involved. And they said they, there was a pause. And then. I think we can handle that to us. Are you serious? I went forward and sure enough, at the end of the day, it was a huge deal. and the Hollywood A-listers showed up they did. And in our business, the agent and the manager is always the bad guy and they were, you know,it was a tough negotiation all the way through. And in my mind, I’m being pleased. I hope when they show up the client loves them please, or the next day, as soon as I woke up the next morning, I call and they said added when they were amazing. I said, oh my God, She couldn’t do more for us. She kept asking, dude, can I do anything else for you? Can I give you a it? And I said, oh my God, after all that money, after the private jet, after this and that and the other and the client was thrilled and it was huge money, I just couldn’t believe it. it is, I wish one of those dropped in my lap every week.

And I’ll tell you that.

Dane Reis: amazing. let’s take a moment to talk about the present. What projects are you working on now? What are you looking forward to? And, you know, there’s industries more or less coming back, uh, through this pandemic. How do you see the entertainment industry moving forward in the next couple?Dane, it’s been a very bleak two years, as you probably know. I mean,when it is this whole COVID thing started for me, it was March 15th. Uh,20, I couldn’t believe it. I had the summer of last year, summer of 2020, we had more bookings in the books. More contracts are due to go than we’ve ever had.

Edwin Rojas: I said, this is going to be amazing. And every week. There was postponements at first and then it was forced mature, cancellation, cancellation, cancellation.And I couldn’t believe I’ve never been depressed in my life, but I, as I look back now, I think I was clinically depressed. I didn’t, I would work for two or three hours, then go take a nap.

And there was no email coming in. There was no voicemails coming in. There was no telephone calls. It was dead,dead. I remember when they closed the strip, my wife and I said, let’s go to the strip. And we just took the car and it felt like you were on a set of a Hollywood movie. There was nobody anywhere, many casinos of course don’t have locks on the doors.

So they had plywood put plywood over the doors. There was a Las Vegas Metro police officer with the lights going in their car in front of every

property. It was just crazy. 

Dane Reis: yeah, My wife and I did the same thing. We took a little drive down the strip, after everything was shut down. It was the weirdest areas.

Edwin Rojas: It was very weird and very, there was one day I’m going to wake up at four in the morning and take sunrise pictures. And then I saw . He took the pictures I wanted to take. So reached out to him and I never actually close on a deal, but there were amazing photographs. Not a person on the street, not a car in the street it’s it was flabbergasting, And, so I hope my denial it’s oh, by June, July, it’ll come around and here we are, a Jinja lie now of 2021 and it still didn’t come around. And for me actually, Two of the contracts that were postponed from last summer of 20. they happen now in August and now I see are picking up a little bit.

My clients are calling there’s a it’s nowhere near the way it was pre COVID. So you said my current projects right now with a lot of things that we had, we’re going for during, before COVID. Some of those products are just out of the water. They’re not even interested anymore. Couple of them have a semblance of life.

but my main goal right now is to just get the, get the company back up and running a hundred percent. And it’s like, uh,as I told my family and my wife the other day, it’s basically like starting a company from scratch. there’s some that, a lot of the biggest problem and it’s doesn’t, I thought it was just me, but I’ve talked to a lot of my friends that are in this business and have agencies also. a lot of the bookers that I had a great relationship with are gone. They either, some of them were retired. Some of them couldn’t last the year and a half, two years without booking and they’ve moved on to greener pastures or different industries. So I have a lot of clients. That I have in name, but there’s a new Booker there.

Edwin Rojas: So it’s starting from day one. So it’s starting, trying to nurture those relationships, present. This is what we’ve done for your company before. Here’s what we can do for you in the future. but it’s a long uphill road that we have to climb it’s there’s no, there’s no turning back and there’s no plan B.

So we got to go 

for it. 

Dane Reis: Yeah. Wow. haven’t thought about the Booker’s side of things, but of course, obviously that makes a lot of sense. Right. And a lot of people, you know, All over the industry. They said, all right, you know what? this is this is it. I’m going to retire. Now, a lot of people left the inner, the industry. Uh, like you said, moved on to greener pastures. but I’ve said, I said this in the very beginning, I said, this is also going to be one of those giant opportunity times within this industry because of that, because there’s such a handover 


talent and, uh, Just people in this industry. A lot of, like you said, all these, a lot of booking positions that now need to be filled, the business still has to eventually happen.

Right. And you’re still going to have to have the entertainment and the talent. So it’s a huge opportunity for everyone really. the idea of this really, uh, a lot of college students or people, you know, in mid college, you know, going to these various programs.

For musical theater or performing arts of some sort. And they’re like, what am I doing here? I’ve just graduated into an industry that doesn’t exist. you know, I’ve said, I totally get it. I mean, that’s just unfortunate timing. It is what it is. But right now keep training because the whole industry will come back in as a giant opportunity for you to step in.

Edwin Rojas: I agree with you 100%. Dane, would you just said, I mean,I think from. column, what is it from every disaster? There’s an opportunity. And this has been, the most, the biggest disaster in our lifetime for the entertainment industry. And, people say there’s pent up demand and there is pent up demand.

Absolutely. people are tired of being in their apartments and their houses and they want to go out, but, they might not go out the way they did before. So you’ve got to be aware of the surroundings and the environment what’s happening in.

the industry. And keep an eye out, maybe, I don’t know.

I think nobody really knows right now everyone’s making it up as they go along. for awhile, there, there was tons of work for, zoom conferences and people to host them or whatever. But I, from what I see, I think people are zoomed out that people want the live conference again. And you know,some entertainers don’t want to fly out because they don’t want to be in a room with all these people. Then you have to retire something else to do, but I think there’s opportunity there for everybody. if you’re a young performer and you keep working hard, like you said, you keep training, the opportunity will come 

Edwin Rojas: to you. Absolutely. 

Dane Reis: And you said pent up demand there. A little while back, I interviewed a guy named ed Vincent. He owns, or he’s a he’s a founder of a company called festival pass. It’s a, it’s like a subscription-based app thatallows you to, you know, they connect you with various festivals and,uh, entertainment venues over the world.

Um, it’s really cool. And he was saying that right now in the USA, there’s over a trillion, like $1.1 trillion of. Spending income for industry, basically just for it, because people haven’t been traveling, people haven’t been spending as much as they have been in the past. there is absolutely pent up demand and there is the financial means to support it.

Edwin Rojas: And there’s a lot of people, a more money in their pocket than they had in a long time. a lot of people were home. Yes. They could even performers who couldn’t perform and were lucky enough. And unemployment from, from the government. And sometimes that money was even more than they were making before.

And if they were smart, they squirreled some of that money away and there is pent up demand. And I see people taking more courses and people buying better software or better hardware cameras, microphones, or whatever it may be to improve their product. And I think that’s a 



Dane Reis: yeah, a hundred percent. Well, it is time to move on to one of my favorite sections in the interview. I call it the grease lightning round. 

Edwin Rojas: Right. 

Dane Reis: I am going to ask you a handful of questions. I want you to answer them as quickly and concisely as possible one after another. you. All right. First question. What was the one thing holding you back from committing to a career in the entertainment industry?

Edwin Rojas: Probably at my family, I’m the, in the black sheep, as I said before, they’re all in education and I was the only one with the 

show business.

Dane Reis: Second question. What is the best piece of advice you have ever received?

Edwin Rojas: Never stopped looking for it. 

Dane Reis: Yes. Third question. What is something that is working for you right now? Or if you’d like to go pre COVID? What was working for you before our industry went on pause

Edwin Rojas: That’s a great question. Google 

ad words. 

Dane Reis: yes. Okay. Very good. First time I’ve had ads on the, on the show, but totally.

Edwin Rojas: I’m sorry to interject, but it brought in a lot of corporate work and a lot of party work, they needed a band, they needed a magician, they needed a mentalist, they needed a host. So yes, Google 

ad-words believe it.

Dane Reis: Yeah. Beautiful. Of course. And the fourth question, what is it your best resource? Whether that’s a book, a movie, a YouTube video, maybe a podcast or a piece of technology you found is helping your career. Right.

Edwin Rojas: I would say two of them, one of them is IMD. Which is where I get a lot of other contacts for the celebrities. I need to host events for my clients and the other one in order to book tribute bands or bands in general comedians, also celebrity access.com. They’re both paid 

services, but 

they’re wonderful.

Dane Reis: Perfect. Yeah. Look ultimately. The best thing and the most valuable things in life to be paid. 

Edwin Rojas: Absolutely. 

Dane Reis: whenit comes to professional services, you know, you could scrounge Facebook or you could scrounge Tik TOK or whatever for people, but now you pay someone who does the work

Edwin Rojas: Correct. And I I’m S I’m still perplexed, to be honest with you.

how cheap I am. DB pro is I think it’s 120 bucks hundred and $25 a year. I said, oh my God, that’s, it’s, that’s, 

really cheap. Right? 

Dane Reis: Yeah. And like that’s just like an Amazon thing because Amazon owns IMD B, 


Edwin Rojas: Yes, sir. 

Dane Reis: Yeah. I feel like they are, they’re pretty great at, pricing things at kind of a no brainer pricing. when it comes to the services like 

Edwin Rojas: Correct. I think anybody’s been involved with the, that needs an act or an actress, or is involved in the movies. You have to have a volume DB pro and it’s, you know,from a buck and a quarters like. That’s a bar tab in with a couple clients out after work or something. So it’s a no brainer, 

as you 

just said.

Dane Reis: there you go. the fifth question, if you had to start your career from scratch, but you still had all the knowledge and experience you’ve collected from your career in this industry, would you do or not do? Would you do anything differently or would you keep it.

Edwin Rojas: I would do everything the same to be on to see if I haven’t I’ve really have no regrets. I’ve made some great friends along the way. I’ve experienced some great things along the way. being in the cruise ship entertainment industry, I’ve visited over 100 countries. All my best friends. I met my wife there.

all my best friends are from the cruise ship industry. I made a lot of great connections there and it started my career on land, which is the business I’m doing now. So it’s been a wild ride since the age of 10 as a comedy magician. Working my way through sips for 25 years. And now 12 years as having my own company booking people on land.

Edwin Rojas: I always said I’ve done every seat in the entertainment business. I was a performer. And then I was a presenter as the cruise director on ships. And then I was a buyer, a million dollars of entertainment I bought every month. And now I’m a seller. so those are the four chairs you can have in show business.

And I’ve had them all 


Dane Reis: so good and really, you know, who better to work with and go-to cause you have a, really a comprehensive understanding of the industry because.

Edwin Rojas: I would hope so. 

Dane Reis: Yeah. And the last question, what is the golden nugget knowledge drop you’ve learned from your successful career? You’d like to share with our listeners.

Edwin Rojas: I would say if you chase money, you usually not going to be satisfied. all the jobs I’ve had and all, you know,basically one career show business. But once I took a job just for the money and I was miserable So if you look for the work experience you want to have, or the responsibilities you want to have and the, or the responsibilities they give you, and you love that, go for it, the money will come.

But if you chase something just for the money, it’s usually a dead end street. if you get, if you attain it, your soul’s not satisfied, but if you get the job that you want it to satisfy your soul, your needs and your wants the money will come and you’ll all be happy. So just chase your dreams, but chase it to satisfy your inner needs.


for the money. 

Dane Reis: Really well said, and to wrap up this interview, Edwin, it is time to give yourself a plug. Where can we find you? How do our listeners connect with you? Is there anything you want to.

Edwin Rojas: Probably my website be the easiest thing, which is Rojas, R O J a S talent.com. R O J a S talent.com. My bio’s there, my email’s there. You can email us, call me whatever, love to.

chat with people. keep doing what you’re doing. I strong believer in arts make for a wonderful humanity and without the arts, we’re just savages.

So keep up the arts support, the arts 

Dane Reis: Beautiful. Love it. And for everyone listening out there, I’ve put the link to Edwin’s website in the description of this episode. So you can easily connect with him and also be sure to share this podcast with your fellow entertainers, coaches, teachers. Arts and entertainment educators and anyone, you know, aspiring to create a career in the entertainment industry.

You booked. It is the number one resource of expertise on how to actually create a successful entertainment career case in point, everything Edwin gave us today on the interview. If you enjoyed this one, make sure you hit that subscribe button. So you don’t miss the next one. Edwin, thank you so much for joining me.

It’s been so great to have you on the show and to get the perspective of. 

A talent agent on the show.

Edwin Rojas: Dana. It’s a pleasure. I thank you very much for your time. And for having me here, and I’ve hoped to have your listeners see their success in the future. I have listened to some of your podcasts and they’re all fascinating, and it’s always great to have people working for people, young people, especially working in the arts.

And I thank you for your 

efforts in the industry. Thank you. 

Dane Reis: Thank you.